Market Study Supports Center

A market feasibility study commissioned by the City of Portland recommends developing the Performing Arts + Culture Center to serve as the city’s Broadway-capable venue while also providing an accessible home for educational activities, resident companies and non-profit organizations.

The study's findings point to the Center as uniquely positioned to meet regional demand while strengthening Portland’s broader arts ecosystem and helping anchor the city’s next chapter of cultural and economic vitality.

"We're excited to be able to share results of the market feasibility study with community members. We know Portlanders care deeply about the future of performing arts, and the entire arts and culture ecosystem, in our city and region," said Mayor Keith Wilson. "The completion of this study is an important piece of a much larger body of work that will help us revitalize downtown and amplify Portland as a key destination for performing arts."

The study suggests that Portland has insufficient market demand to warrant two Broadway-capable venues. The study also notes that the construction of the Center allows for shows to continue uninterrupted, avoiding an extended closure of the Keller that would harm local arts organizations and prevent touring Broadway shows from stopping in Portland for many years.

The study underscores that the Performing Arts + Culture Center offers what Portland needs now and for the future: a world-class venue that supports tomorrow’s Broadway productions while also serving local artists, students and audiences. It also positions downtown for year-round cultural activity and reinforces Portland’s role as a regional and national arts destination.